Cost, Markup
Waiting for input
How this calculator works
Cost-plus pricing starts from what an item costs and adds a percentage on top. The markup percentage is applied to the cost, so the margin on the final price is always smaller than the markup. Enter the cost and markup to see the price to charge, the profit per item and the margin it represents.
Formula
- Selling price = cost × (1 + markup / 100)
- Profit = selling price − cost
- Margin = profit / selling price × 100
Worked example
Cost 40 with a 50% markup
- Cost
- 40
- Markup
- 50%
Result60.00
Selling price for a cost of 40.00 with a 50.0% markup.
Things to keep in mind
- Figures are estimates for planning. They are not financial advice, and they ignore taxes and fees unless stated.
Frequently asked questions
How do I calculate a 50% markup?
Multiply the cost by 1.5. An item that costs 40 sells for 60.
What markup gives a 50% margin?
A 100% markup. Doubling the cost means half of the selling price is profit.
Is markup based on cost or price?
On cost. Margin is the measure based on selling price.
Sources
More in Finance
Results are estimates based on the values you enter and the published method shown above. They do not replace professional medical, financial or legal advice. Method reviewed October 7, 2026. About this site